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Home ›› Overview ›› About us ›› Principals

mondofragilis group principals

mondofragilis group companies, affiliates and subsidiaries are led by a team of passionate partners and principals. The senior partner's start date was 1977 (note that the first group company was founded in 1948). Fortunately, younger talent is joining the team keeping us fresh and up to date.

Giray

President

Cemil Giray Alyanak

Giray, has been analysing and producing media output since 1977. In 1995 he analysed and helped reposition the International Herald Tribune. In 1996 he did as much with the International Organization for Migration. More recently, he helped produce UN-HABITAT's Medium Term Strategic and Institutional Plan. He has written An Overview of Communications and Perception Analysis and The Manual of Communications and Perception.

Beyond analysis and strategy, Giray is also passionate about the production side of the business. He is a very hands-on executive. Indeed, Giray often takes on the role of executive producer, overseeing the production of film projects such as Women are..., Cancer is..., and major campaigns such as the World AIDS Campaign. He is also an accomplished photographer with shoots in Chechnya during the war, the Canadian Arctic, the Sahara, Tajikistan, Albania, Uganda and several dozen other countries. His work is featured on mondolibrary.

Giray's key function within the group is to ensure that quality systems are developed and implemented. Above all, in years to come, his goal is to provide increasingly efficient output, at a competitive price and delivered on time. Among his key achievements in the group is the oversight of the group's own management, quality control and client communications application known as MAMA (mondofragilis application for management and administration). He is also the inspiration for the group's workflow processes that ensure the entire staff, across all companies and fields of expertise, know exactly what to do when to ensure constant throughput; in short, his job is to make sure the system works!

It has also been Giray's privilege to be called upon to moderate panel discussions and interviews with Presidents, Nobel Laureates, Ministers, Secretary Generals and other high dignitaries.

Beyond core services, Giray is also the President of Causing Change, a mondofragilis group company dedicated to producing media about agents of change.

He is married with two daughters.

Richard Petit

Executive vice-president

Richard Petit

Richard was born into the printing and communications business. His father was a renowned printer. Indeed, when Richard took over the company, Imprimerie des Arts Graphiques, his job was not so much to grow the company, but to keep it on top.

Fortunately, Richard, and his wife Delphine, have been successful at it. Their firm, created by his father in 1948, has consistently satisfied a broad range of clients all over Europe.

Of course, mondofragilis was thrilled when Richard accepted to merge IAG with the mondofragilis group and rebaptise it into 'natura print'. Richard is now the group's Executive vice-president and chief operations officer. His role is to second Giray in general and to lead all operational activities including all production aspects of otjiwarango consulting, messaggio studios and natura print. All vice-presidents, directors and department heads report to him. Ultimately, if your job is well done, it's thanks to Richard's rigourous management. Similarly, if there is a problem, you now know whose phone to call.

Delphine

Vice-president, finance & administration

Delphine Petit

Delphine is consummately customer-centric. Her friendly tone and consistent desire to satisfy the most demanding requests is legend. But Delphine's value obviously goes far beyond her customer skills. Delphine has over twenty years of communications experience. As partner and shareholder of Imprimerie des Arts Grahiques, Delphine developed a high-level understanding of the entire printing and communications process. Ask Delphine to produce a printing plate and she can. Ask her to manage the campaign, she'll do so just as well. Delphine is also a big picture person. Her ability to understand complete workflows makes her an exceptional, large project manager.

Delphine is now kept busy managing our finance and administration as well as taking care of her closely knit five member household and fuelling her athletic drive by regularly participating in mountain runs and marathons. Delphine is also the lead in our MAMA project — mondofragilis administration and management application — which will, we hope, greatly improve our customer relations and internal efficiency.

Céline Guérin

Head, client relations

Céline Guérin

In keeping with mondofragilis tradition, Céline is highly qualified. She brings a high degree of expertise that helps clients go beyond their initial expectation. Indeed, with her CV, to say she understands communications is an understatement. Beyond servicing her client base, she injects a high degree of guidance.

Céline graduated from several prestigious French institutions including Hypokhâgne et khâgne, École de journalisme CELSA and the Sorbonne. She worked as a journalist for 3 years including with Europe 1. Most recently, she was the press relations officer for a major French resort.

Céline currently acts as mondofragilis group's customer relations ambassador so she is more than likely the first person you will likely hear from.

Céline has French, but also Italian origins and speaks English fluently.

Jeanine Catalan

Client relations

Jeanine Catalan

Take someone who has lived and worked in Haiti and Chad, add to that real estate sales experience and computer-aided design courses and you have someone who management felt would be the perfect candidate to coordinate become a client relations specialist in the international public interest arena.

Jeanine is likely one of the first mondofragilis group people you will hear from or meet. Her job is to meet new prospects, present our group and interest them in becoming mondofragilis group clients. As such, Jeanine represents otjiwarongo consulting, messaggio studios and natura print.

Franck

Group creative director

Franck Vasserot

Formerly a senior art director, Franck is now our group creative director in charge of all creative output. His ability to provide consistently successful art puts mondofragilis group, and messaggio studios in particular, in the higher bracket of creative agencies.

What likely makes Franck such a management asset is his many years as a hands-on artist. His broad skill set includes illustration, painting, design, graphics and photography direction. Franck was also the art director on a 3D animation series that aired on Disney / SuperRTL.

But Franck brings much more than just 'art' to his position. He understands the issues and the messages needed to make those issues poignant. Indeed, Franck is part of the campaign and concept development team right from the outset; as soon as a major project lands in the group, Franck participates in discussions.

Franck's current goal is to bring in additional talent with a broader cultural base and increasing our current staff's capacity through ongoing education.

Séverine Carlier

Head, printing

Séverine Carlier

Séverine was not born in a printing facility but if you didn't know it you would think she was. Séverine has worked in practically every position. She can work the press, produce plates and films. She even knows how to develop old style films. Before joining us, she actually worked in a Kodak facility. Let's say that if anyone was sick anywhere in the shop, Séverine could fill in.

Séverine manages natura print and oversees all aspects of the group's printing operation.

Did we mention that she also loves to paint? Séverine is an accomplished abstract painter.

Florence Castaing

Studio director, Europe

Florence Castaing

Youth and creativity are an optimal mix. Add to that some very muscular learning and you have Florence.

Florence has, indeed, studied and excelled in some very prestigious art schools. She completed a five-year creative arts programme, a two-year photography programme, a one-year applied arts programme in architecture, fashion, graphics, industrial design and art history and finally a two-year visual communications course at the École supérieure de Condé in Lyon.

Florence joined the team in 2004 as an art director. She is now our studio director reporting directly to our group creative director.

In the few years she has been with us, it is obvious to the team and clients that behind a very discreet facade lies a highly talented and motivated artist.

Véronique Peytavin

Office manager

Véronique Peytavin

Véronique loves math. Yes she does. But she also loves motorcycles; go figure.

Anyway, good thing she likes math because Véronique is the group's office manager and head of accounting. As such, she is responsible for both accounts payable and accounts receivable.

Véronique is a native of the French Alps and has — to our great pleasure — been with the company for many years. The added value of corporate memory is high.

Jessica Mardell

Assistant to the President

Jessica Mardell

Assisting anyone is not an easy task; assisting our group president is? The only person who can answer that truthfully is Jessica whose mission is clear, to keep our senior officer working efficiently.

Jessica comes from a very untraditional background compared to the rest of the team. She is neither a communications expert nor does she hail from civil society or the United Nations. Instead, Jessica, who obtained her Masters in French and Linguistics at Edinburgh University, is actually a former teacher. Indeed, we are sure that it is her infinite patience that allows her to work so well with her boss and the rest of the team.

Aurélie Lavorel

Account executive

Aurélie Lavorel

Aurélie brings an exciting mix of youth and experience. Aurélie holds a double Masters in communications and international business development confirming the group’s ongoing effort to hire highly motivated and qualified account executives.

As for the technical side of the business, Aurélie has been working in a production environment for three years; media relations, printing, audio-visual, web design… that’s where her interests and competence lie.

As account executive, Aurélie is the main port of call for her assigned group of existing clients and is responsible for the management of their projects. She works closely with the rest of the accounts team, taking good care of all our customers.

Aurélie hails from the Alps.

Celine Longerey

Account executive

Céline Longerey

Céline Longerey is a traveller, actually more of an adventurer. She has set foot on all continents and has always done so in search of the fundamentals.

Indeed, Céline is fascinated by intercultural issues which is probably why she studied international relations prior to obtaining her Masters in international business. Now, with all those kilometers walked, she has come back to her native Annecy to join mondofragilis group as account executive.

As you can imagine, Céline speaks both fluent French and English as well as Spanish.

Director, IT

Fabrice Girardot

Fabrice heads our information technology unit. He combines real–world programming experience with meticulous technical management skills.

Fabrice oversees all mondofragilis group technical decisions. His responsibilities include both our internal network and our worldwide internet servers.

Fabrice is both a good manager and a highly trained programmer. His skills allow him to effectively evaluate and approve his programmers' recommendations.

Of note, Fabrice exemplifies mondofragilis group's attachment to quality of life. When Fabrice expressed an interest in moving to allow his wife to accept a nursing position in Southern France, we agreed. He now works from home, permanently connected to our servers, other staff and technical administrators via a redundant broadband connection.

Raphaël Marino

Head, audio-visual

Raphael Marino

Raphael began working by our side in 1999 as a video specialist. After a short sabbatical doing some personal production work, Raphael is back among us and this time as head of the messaggio studios audio-visual unit. We are fortunate and happy to have Raphael back among us as he brings a very broad range of expertise back to the group. His skills are broad including all aspects of film making, motion graphics and animation. Indeed, Raphael has worked on major broadcast productions both in France and abroad.

Director, mondofragilis américa latina

Michael Kramer

Born and raised in Germany, Michael thrives on working in an international environment. The inclusion of intercultural elements in his work nourishes his passion for communications.

While still in Europe, Michael worked as a communications consultant for the European Centre for Conflict Prevention. He also supported communication activities of UNAIDS and the German AIDS foundation.

After having received his Master in International Communication Management in the Netherlands, he settled over to Brazil from where he's now managing mondofragilis américa latina.

Director, Africa

Jamie Pujara

Born and raised in Nairobi, Jamie completed his primary and secondary education in Kenya before completing a BSc (Hons) in Management Sciences with a concentration in Economics from the University of Warwick, England.

Upon completion of his degree Jamie moved to Chiba, Japan where he worked as a Foreign Language Teacher in a private school.

In 2004 Jamie pursued his passion for film and moved to New York City where he completed a one year intensive program in film production. Experienced in film and documentary making, versed in researching, writing and producing,

Jamie returned to Nairobi in 2007 where he plans to use his unique blend of local knowledge and foreign experience for mondofragilis africa.