World AIDS Campaign 2008

Christian at the control table

Christian, our press master, engaged in ongoing quality control as the posters keep churning off the naturaprint presses.

Once again, we are extremely proud to have been selected by the World AIDS Campaign to design, print and fulfill materials for the 2008 World AIDS Campaign.

Despite the extreme efforts displayed by staff at the World AIDS Campaign, as usual, our messaggio studios and naturaprint teams were called upon to deliver the materials within an extremely short timeframe. As is always the case, even those tight deadlines were missed and it was time for the team leaders to figure out how to print in time to deliver the materials before European summer vacations. Kudos to Franck, Séverine, Christian and all the others who worked on the project in Alby. Kudos also to Michael's Sao Paulo mondofragilis américa latina team who also came through with last minute changes.

Now, as I write, the project is in the trusted hands of our press master Christian who aims to get the materials out to the fulfillment team by the end of next week.

We look forward to seeing the materials as we travel around the world. It's always a source of great professional pride to see our work displayed from Nairobi to Nunavut (literally). And, it goes without saying, we are extremely proud to be part of the effort to cause change in the world of AIDS. We believe in and support the "Keep the Promise" effort, we hope all of you will too.

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