Cemil Giray Alyanak

Giray, has been analysing and producing media output since 1977. In 1995 he analysed and helped reposition the International Herald Tribune. In 1996 he did as much with the International Organization for Migration. More recently, he helped produce UN-HABITAT's Medium Term Strategic and Institutional Plan. He has written An Overview of Communications and Perception Analysis   and The  Manual of Communications and Perception .

Beyond analysis and strategy, Giray is also passionate about the production side of the business. He is a very hands-on executive. Indeed, Giray often takes on the role of executive producer, overseeing the production of film projects such as Women are... , Cancer is... , and major campaigns such as the World AIDS Campaign. He is also an accomplished photographer with shoots in Chechnya during the war, the Canadian Arctic, the Sahara, Tajikistan, Albania, Uganda and several dozen other countries. His work is featured on mondolibrary.

Giray's key function within the group is to ensure that quality systems are developed and implemented. Above all, in years to come, his goal is to provide increasingly efficient output, at a competitive price and delivered on time. Among his key achievements in the group is the oversight of the group's own management, quality control and client communications application known as MAMA (mondofragilis application for management and administration). He is also the inspiration for the group's workflow processes that ensure the entire staff, across all companies and fields of expertise, know exactly what to do when to ensure constant throughput; in short, his job is to make sure the system works!

It has also been Giray's privilege to be called upon to moderate panel discussions and interviews with Presidents, Nobel Laureates, Ministers, Secretary Generals and other high dignitaries.

Beyond core services, Giray is also the President of Causing Change, a mondofragilis group company dedicated to producing media about agents of change.

He is married with two daughters.