Visuals and graphics analysis
Movies, institutional audio–visual productions, photos, signs, billboards, and advertisements all must obey the dynamics of visual representation. Is the visual grounded? Is it easy to enter and then exit? Is there more noise than signal? Does it get the intended message across, or is it lost within design elements?
You are thinking of creating a visual, which must convey a specific message and wish to assess its impact before investing in production and dissemination. Maybe you are worried that one of your current visuals is off the mark. You ran a public service announcement that did not work as well as you would have liked it to and you would like to know if the design was to blame. An otjiwarongo consulting visuals and graphics analysis is a cost–effective means of getting answers. It reveals how the human being perceiving the visual will react to it. It is used for both still and motion pictures. The analysis can focus on a single frame or it can evaluate an entire series.
In short, a visuals and graphics analysis reveals the impact that a still or animated image will have, is having or has had on the targeted human beings.
Job types:
Visuals and graphics analysis is divided into two job types:
- Assessment by consultation
- External feedback
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You cannot ask artists to critique their own work. Nor can you ask clients to do so, they have too much at stake and bring bias to the analysis. Our job, one that we have even been asked to do even by competitors, is to provide both client and artist with an objective, neutral and method-based analysis of any visual or graphic composition. We’ll let you know your visual is likely to be perceived. |
Options: / First launch: 1977
Case study
A UN agency
A UN agency was about to launch a rebranding exercise. They new they needed to give their logo, their publications and their website a major facelift. They also needed to tidy up the mess inasmuch as they had literally dozens of styles throughout the organisation. Each unit, programme or regional office had its own look and feel. Wisely, the organisation wanted to analyse its current look and feel, and the perception of those various looks, before embarking on the redesign. Rather than tell the incoming agency, we need a new design, have fun... they wanted to tell them to redesign based on a relevant set of recommendations.
We did two things. First, we gave our own evaluation of what they had done to date. We picked out their best work and their worst work. We told them why and they appreciated it. We then asked their staff, and stakeholders, to pick their own favorites and to then justify their choices. We do this to ensure that our new design will satisfy as many staff and stakeholders as possible. If you create a brand new style without sufficient regard for existing attitudes, you will fail.
We believe that our work was well executed and the agency that won the contract followed our recommendations well.
otjiwarongo consulting provides strategic, media and communications consulting to UN organisations, civil society and governments. It supplies analysis, strategy, content, visibility and resource mobilisation.