Full branding
As organisations evolve, they want to renew their image. They want to either adapt to a new mission or to new donor expectations. Sometimes, it's just 'time' for a change because their look and feel is simply out of date.
messaggio studios has experience with minor re-branding exercises and major ones. Minor ones can be as straightforward as a new logo and a template for a few printed documents. More complex ones can include re-branding all existing materials and producing new ones. Major re-branding work is usually accompanied by a promotional campaign to stakeholders. Public awareness campaigns may also be necessary in the case of highly visible and citizen driven organisations. One thing that is very important when re-branding is time. Time is crucial. Engaging in such an intense creative exercise, while racing against the clock, is a recipe for disaster. Re-branding requires creative composure not chaos resulting from an unrealistic deadline.
The team has been privileged to re-brand small community based organisations and United Nations agencies.
Job types:
Full branding is divided into two job types:
- Style guide
- Style guide and templates
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It’s one thing to design a logo, it is another to embark on a full branding exercise. Branding is more complex. It has to do more than present an image. It must work within the organisational framework including communications, administration and programmatic output. We provide full branding services including style guides with or without templates. It’s not easy, but it’s worth it. |
Options: / First launch: 1987
Case study
Annemasse Agglo
Branding a full urban community is a major challenge. The branding has to apply to business cards and letter head but also to municipal trucks, busses and street signs. messaggio studios had to engage in considerable on the ground research to ensure all its branding suggestions would fit the reality; you cannot change a bus to fit the branding. The entire exercise went faster than we had expected. We anticipated a 9-month job that turned out to be a 6-month job despite considerable client feedback. We attribute the faster turnaround to the research. Indeed, the messaggio studios art directors who led the project were well supported by our otjiwarongo consulting analysts who helped identify possible problems and provided solutions in advance of the design stage.
The output was, as with most of our branding exercises, a complete style guide that includes most possible applications of the branding. The project also included a set of templates for most printed and web needs.
The company was the result of a merger between the mondofragilis network studios and those of natura print in 2005. It brought together two creative teams with highly complementary skills. Together, they are able to deliver output that is either local in flavour or global in scope. The team is spread across timezones allowing it to deliver content almost 24/7.