Media placement
Admittedly, too few civil society and United Nations organisations have sufficient budgets allocated to media buying. Their campaigns are mostly driven by free public service announcements. otjiwarongo consulting have been very successful at getting public service announcements aired broadly, pro bono. They have had PSAs aired on CNN, TF1, TV5 Monde, EuroNews, Al Jazeera and many other international and national stations.
Some organisations realise that buying media space is a more certain means of disseminating campaign messages. Governments and large campaign organisations have, of course, been buying media space for years.
Using its partner contacts, otjiwarongo consulting is also able to provide media buying services in most major markets and several emerging ones. Media available include television, radio, newspapers, magazines, billboards and new media including keyword placement on online search engines, SMS and MMS. otjiwarongo consulting charges standard placement commission fees that are paid by the medium, not the client.
The client is billed standard media fees with no mark up.
Job types:
Media buying is divided into three job types:
- PSA placement
- Regionalised media planning
- International media planning
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Over the years, we have obtained substantial free coverage for our clients’ public service announcements and campaign messages. But sometimes, armed with financial resources, organisations prefer to guarantee media placement by actually buying the media space. Working with partners, we are able to provide this service locally, regionally or globally whether from print, broadcast or new media. |
Options: / First launch: 1980
otjiwarongo consulting provides strategic, media and communications consulting to UN organisations, civil society and governments. It supplies analysis, strategy, content, visibility and resource mobilisation.